The Apple Music event is over – New Nono, New Shuffle, New iPod Touch, New iTurns and New Apple TV

The first new thing from Apple that they really did not talk about is for the very first time the streamed the event live! Normally one would go to the Apple bloggers and watch the blogs as an Apple event was going on. We then would play the video later, often days later before one could get access to the video. Apple actually streamed the event live. You could only watch on a MAC or Apple mobile device. The stream on my MAC was very very good. There were a few places where the video glitched for a few seconds. The audio never missed a beat. The stream on my iPhone 3GS sort of started to work on the 3G network but the video failed and it went to audio only. I switch to WiFi and for awhile the live stream ran very well on my iPhone – the iPhone was getting the same video glitches as the MAC – interestingly the iPhone WiFi stream was running about 15 seconds ahead of the MAC stream. The iPhone stream did fail for me and it appeared to start the event over from the beginning. Why does this matter? There is no way of knowing how many people were watching the live stream on the MACs and or Apple mobile devices – maybe at some point Apple will say how many devices were on the live stream. The number was probably 100s of thousands maybe a million maybe more. Point is that is a major server load – certainly far beyond anything Apple has ever done before. Obviously Apple was able to test their new sever facility in North Carolina and as an observer it looked like it went well. This mean really large events can be streamed live to very large groups of people. It also appear that the new Apple TV very well may be taking advantage of some sort of new streaming technology -. So what is new at Apple? There is a new Shuffle – the control wheel and buttons are back and the voice control is still there – it now has play lists – no display however it has voice to tell you what is playing, artist and so on. Next is a brand new Nano with a touch screen – plus the voice control is there – the Nano will show playlists, artists, albums and cover art, it also has a built in FM radio. $149 for the 8G model or $179 for the 16G model. Play time for the Shuffle is is up to 15 hours and for the Nano is up to 24 hours. Both the new Nano and the new Shuffle are really tiny – they have clips that can be "worn" – both require connecting to a computer and iTunes to get music on them. Next is a brand new iPod Touch – and YES!!! it now has both a front facing camera and a rear facing camera – looks like the same physical design as past iPod touch’s. Still has WiFi so you can get to iTunes anywhere that there is WiFi available. The touch play video as well as audio. The Retina display introduced on the iPhone 4 is now on the iPod Touch. Face time and gaming and of course Apps. $229 for 8G — $299 for 32G and $399 for 64G. The Classic iPhone has not been changed – 16G for $249 video and audio playback. The Touch and the Classic run 36 hours of audio or 6 hours of video. (the Touch actually a bit longer) The next new thing at Apple is iTunes 10. The biggest change there is what Apple is calling Ping – it is a new social network for and about music, you can follow artists, your friends, you can receive and send posts, talk about and show your favorite music, and you can use Ping on the iPhone and the iPod Touch. This could turn out to be a very powerful new social network somewhere between Twitter and FaceBook. There will be a new iSO update for the iPhone and iPod touch where some more features have been added and of course some problems have been fixed. There will be a new iPad iSO update in November where the really "neat" things that iSO added to the iPhone and iPod Touch will soon be available on the iPad. The last new thing is a totally new iTV – TV shows, and movies for rent no more purchasing media. The new iTV will work with You Tube and Netflex, and you can play media from your computer. The dropped the price to $99. So that is the news that Apple presented today.

Be sure to run over to APPLE to take a look.  The video of the presentation should be up later on for those of you that use PCs or were not able to watch it live.